The Festival of Gold?

Akshaya Trithiya, the festival which is being celebrated today, is supposed to be the festival of prosperity, luck and success. But, thanx to the jewllers and media, it had become "the festival of gold". This sudden gold-rush is purely due to promos by the jewllery stores. I remember reading somewhere, that no where in the scriptures is the connection between AT and gold mentioned. What has happened is mere commercialisation of an otherwise little-known festival!

When you buy gold on AT, it leads to increase in wealth and prosperity - for the jewellers, of course!
By Aravind on Sunday, April 30, 2006 at 1:18 PM
16 Comments
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  1. Ramya Shankar

    Its never worked for me though! Its just a publicity stunt by jewellers. They play around with the buyer's sentiments...

  1. Madhu

    True. People are crazy about buying gold the entire year... and they get even worse on this day...

  1. Anonymous

    Me either.. I am Sri Lankan and until this year I havent heard such an event celebbrated in Sri Lanka....I left fro Canada 3 years ago and even here I havent heard it... But this year I was listening to a Sri Lankan radio channel and there is a whole publicity stunt on this festival and this guy came and gave a hell lot of explanations why thsi event is so special... It looked like BS to me! lol

  1. Aravind

    adhu namakku work aaguma nu therila.... as i mentioned in my post, jewellery shops ku thaan prosperity ellam!

  1. Anonymous

    Gold is a great investment, something we dont realize. Even as the sensex climbs historic highs, gold prices are also reaching record levels. This is due to the uncertainty related to other forms of investment.

    Seri, naa MBA hangover la irukeyn, freeya vidungo!

  1. Aravind

    aamam... last year, 30 tons of gold was sold on single day.. :O

    donno the figures for this year!

  1. Aravind

    Parthi:

    Oh.... this has spread to Sri Lanka too???!!! :O

  1. Aravind

    scudie:

    MBA mudichitta.. graduate pannitta... theriyudhu... adhukkaga idhellaam konjam over.. adangu da!!! ;)

  1. che sara sara

    i dont wear jewelery so...no AT for me
    its all total crap
    sellers strategy

  1. True Blue Rahmaniac

    There are some enterprising people here who buy gold stuff from India, just so they can sell it on Akshaya Trithiya. And believe me there are some other suckers who'll go buy it for exhorbitant prices in USD! Crazy! I've never understood this craze for gold jewels in India.

  1. Aravind

    @ Sophia:
    agree wid u... its total crap!

    @ sush:
    the craze has caught up there too?? :O

  1. True Blue Rahmaniac

    I went to someone's house and the lady brought out gold earrings and started talking about the day being Akshaya Thrithiya, and how some other people we both knew had already bought some stuff. I was like "oh, you know what? My parents have already bought me somethin in India, Thank you very much." And that's a lie, my parents haven't bought me any gold for this day. :)

  1. Aravind

    @ sush:
    hee hee :)

  1. Sheks

    mooda nambikkai.

  1. aaaa

    naan anupcha articles on 'The whole business of 'Business''kku relevant example da maapla idhu

  1. Aravind

    @ sheks:
    aamam.... ena panradhu :(

    @ Ambi:
    exactly!!

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