Akshaya Trithiya, the festival which is being celebrated today, is supposed to be the festival of prosperity, luck and success. But, thanx to the jewllers and media, it had become "the festival of gold". This sudden gold-rush is purely due to promos by the jewllery stores. I remember reading somewhere, that no where in the scriptures is the connection between AT and gold mentioned. What has happened is mere commercialisation of an otherwise little-known festival!
When you buy gold on AT, it leads to increase in wealth and prosperity - for the jewellers, of course!
When you buy gold on AT, it leads to increase in wealth and prosperity - for the jewellers, of course!