Sun Microsystems are following innovative advertising strategies to publicise their new x64 Server - most of these are attacking or kind of, warning their competitors - DELL...
Sun actually flew a plane above DELL headquarters (the kind of planes that carry ads with them - actually behind them pulled by ropes - flag like) saying "SUN's GOT AN X64 SERVER. WATCH OUT DELL", and it seems the plane was circling over the DELL HQ for well over an hour!!!